Floroom, a luxurious B&B in Florence, has just opened a second location called Floroom 2. Floroom 2 is on the via del Sole, between Piazza Strozzi and Piazza Santa Maria Novella. It has stylish apartments that combine traditional Tuscan design elements with modern technology. There is free Wi-Fi in every apartment (plus satellite TV and air conditioning). Prices start at 160 EUR per night.
Floroom 2 is a few minutes walk from the main railway station and is nestled between the most important palazzi of the city – the Palazzo Tornabuoni, Palazzo Antinori, Palazzo Rucellai. It is also just two blocks from my favorite Farmaceutica di Santa Maria Novella, one of the most atmospheric and oldest pharmacies in the world, certainly the only one I know of with ceiling frescoes dating back from the 17th and 18th centuries. Opened in 1612, it still sells soaps, lotions, elixirs, tonics, eaux de cologne and potpourri in the ancient Dominican monastery linked to the church of Santa Maria Novella.
Via del Sole 2