The Lodge: Sir Richard Branson’s mountain retreat in Verbier, Switzerland

Looking for a luxurious ski chalet that accommodates up to 18 adults and up to 6 children, and has experienced staff to serve your needs during your ski holiday? The Lodge is Sir Richard Branson’s exclusive mountain retreat in Verbier, Switzerland and it is part of Virgin Limited Edition’s swanky holiday locales (one of which is Necker Island). The main ski lift is only 250 metres (or a 1 minute van ride) from the chalet and experienced skiers can ski directly into the Lodge.

In addition to the privacy and beautiful interiors, you get breakfast, afternoon tea and dinner, served by the chalet’s chef and dining staff. The dishes are a mix of Swiss and international cuisine and dining can be as formal or informal as you wish, from full four-course gourmet meals to picnics or lighter options with the children. The wine cellar offers the perfect opportunity to ‘nose and swirl’ around the extensive selection of wines and champagne.

The Lodge has an indoor pool, steam room, indoor and outdoor Jacuzzis to help relax your aching muscles after skiing. There is also a gym and if you come in the spring or summer months, you can play croquet on the lawn. The Lodge also comes with its own private ice rink for aspiring Olympic skaters. If staying indoors is your idea of post-ski activity, there are books, games, DVDs, the latest games consoles and a karaoke machine! You can also just lie down and fall asleep in front of an open fire.

Winter rates begin at £58,000 per week and go up to £89,000. The rates are based on seven nights’ exclusive hire of The Lodge for 18 guests. You can also reserve individual rooms at during the winter season for 3, 4 or 7 nights if the entire chalet has not been hired exclusively six weeks prior to your arrival date.

The Lodge
Chemin de Plénadzeu 3
Verbier, 1936

Booking Information

From the UK

T: 0800 716 919 (toll-free from within the UK)
T: +44 (0)208 600 0430
Email the Lodge to inquire about a booking (from the UK).

From the US

Call the sales office in New York (T: 877 577 8777)
Email the Lodge to inquire about a booking (from the US).

About Esme Vos

Esme Vos is the founder of Mapplr, a travel site featuring boutique hotels, luxury resorts, travel guides and restaurant reviews. You can find her on and Twitter.