If you are wondering where to shop in Rome for men’s clothes, shoes and accessories, read this guide I have put together for people who are in Rome for a few days and don’t have too much time in the city. Shopping for men’s clothes in Rome is ridiculously easy. Italy has the best clothes for men and the best selection with unmatched service and inventory. I have rarely faced a situation in Italy where my size was not available or items were out of stock. Once the salesperson looks at you, he immediately figures out your size and what will fit your body shape.
Although Milan may have an even better selection than Rome, I prefer shopping in the Eternal City, as I can combine it with excellent meals and sightseeing (visiting all those atmospheric churches, basilicas and Roman ruins). Note that sales are usually held in January and July, and non-EU residents can receive a refund of most of their VAT at the airport.
Here are some of my favourite stores in Rome, all of which are in the via Condotti area by the Spanish Steps.
Via del Babuino 16
Tel +39 063230220
An English brand that dates back to 1924, now Italian owned and designed with high-end, contemporary take on the motorcycle jacket. Service is excellent and they have a wide range of sizes and styles.
2. Emporio Armani
Via del Babuino, 140
Tel +39 06 3600 2197
Emporio Armani carries the less formal Armani line (i.e. not suits) and has a full range of jackets, coats, sportswear, shoes, ties, scarves, shoes, bags, wallets and sunglasses for men. I love this store on the via del Babuino as they have consistently presented me with an amazing selection of jackets and coats, all in my size and fitting my shape. Service is outstanding.
Via del Babuino 102
Tel +39 06 6788257
Etro began as a company that specializes in fabrics, notably silk and cashmere, and later branched out to produce leather goods and clothing for men and women. Their specialty remains their beautiful patterns and quality of fabric. Etro cashmere scarves are a great buy.
Via del Babuino, 110
Tel +39 06 6786828
Hogan shares the same owner as Tod’s, the Italian leather goods company, and produces a sportier line of shoes and bags for men and women.
Via Condotti, 49
Tel +39 06 678 0280
Trussardi began in 1910 in Bergamo, Italy as a glove-making business and expanded to produce clothing and accessories for men and women. They have also done interior design work for Alfa and Alitalia. Trussardi is known for suits and sportswear that are exquisitely tailored, with beautiful fabric and detailing.
6. Stone Island
Via del Babuino, 75
Tel+39 06 3600 0836
Stone Island is an Italian company that specializes in sportswear, especially jackets, which have a great fit and cool details. Their hooded sweatshirts and jackets are popular.
Piazza di Spagna 77
Tel +39 06 6994 0292
Moncler began in France in 1952 as a company that produced quilted sleeping bags and other items for mountaineering enthusiasts. Later they developed the quilted jacket. An Italian entrepreneur bought it in 2003 and turned it into a luxury sportswear brand selling gorgeous quilted jackets and coats in different fabrics, for city and ski wear.